STEPS TO CALCULATE KEYWORD

KEYWORD is very important in PUBLISHING BUSINESS. Your ability to get the RIGHT KEYWORD will get you inline with the rest of INTERNET MARKETER (IM). Most IM spent 80% of their time doing KEYWORD RESEARCH.

For those who have MONEY, they can simply ‘outsource' (using third party) pay to researcher or buy KEYWORD SOFTWARE TOOL. But for those who do not want to spent a penny on it, you can either use the available limited FREE SEO KEYWORD TOOL or maybe guessing (try and error!) the keyword or maybe you can follow below simple steps, but make sure you know how to use calculator!

Before we start with the calculation, you need to have an idea of your KEYWORD to be used in your hub or blog, of course you have to know about the content or topic your writing about. Do not use too GENERAL KEYWORD with too many competitors (how to determine this?).

Here are the 3 parameters for the calculations:

1. Total Results (TR)
2. Total Demand (TD)
3. Total Advertiser (TA)

Below is an example of TR from google search for "MOBILE PHONE" keyword.

I'm sure that by now, all of you would have known what TR is. It is actually the total number of competitor for that particular keyword. The lower the number means better chances.

For TD, it is the total demand or how many people are searching for something using that particular keyword. The higher the number, the better the probability is. To approximately get this number, you may use WORDTRACKER or other FREE SOFTWARE.

Here is an example using WORDTRACKER for the "MOBILE PHONE" keyword.

TA is the total advertisers (adwors) that appear on the google page for that particular keyword. Here is an example for the "MOBILE PHONE" keyword.

Here are the criteria or maybe simple equations to relate all 3 parameters:

1. TR/TD < 200
2. TR < 3,000,000
3. TA > 7